Second Cup Coffee Co., also known as Second Cup CAFÉ & Cie, is a Canadian coffee retailer and roaster which operates more than 240 cafes nationwide. Its headquarters are in Mississauga, Ontario. Its stores sell hot and cold beverages, pastries, snacks, pre-packaged food items, hot and cold sandwiches, and drinkware, including mugs and tumblers.
Second Cup has franchises in the United States, Morocco, Saudi Arabia, Bahrain, Kuwait, Oman, Qatar, Lebanon, Jordan, Egypt, Finland, United Arab Emirates, Iraq, Syria, Yemen, Cyprus, Azerbaijan, Angola, Ghana, Lithuania, Romania, Pakistan, United Kingdom, Philippines, Bangladesh, and Poland.
Tassimo Second Cup beverages were launched in September 2012,On November 8, 2019, Second Cup announced plans to change its name to Aegis Brands Inc. pending stockholder approval the following year. The company is scheduled to open two cannabis stores in Calgary, in early 2020, and plans expansion into Ontario.