Armada Data Corporation is a Canada-based company, which is engaged in the accumulation and sale of data related to the purchase of new and used vehicles. The Company's segments include Insurance Services, Retail Services, Dealer Services, Internet Technology (IT) and Advertising/Marketing Services. The Insurance Service segment is engaged in the sale of total-loss replacement vehicle to the insurance companies. The Retail Services segment is engaged in the sale of new car pricing data to consumers primarily through the Company's Website, as well as the reselling of this new car pricing data to third party vendors. The Dealer Services segment is engaged in the sale of new vehicle. The IT segment consists of Web and e-mail hosting, Website development and design, and desktop support. The Advertising/Marketing Services segment is engaged in the sale of online third party Website advertising, consulting fees and other new car or car business related marketing activities.