Killi Ltd., together with its subsidiaries, provides media measurement and identity solutions in the United States and internationally. It offers Freckle, a tool that allows advertisers and brands to measure the effectiveness of the media in driving consumers to the desired location, as well as provides audience data for targeting in platforms. The company also provides Killi, a consumer-facing mobile application, which enables consumers to control their identity by selecting which pieces of personal information they would like to share with brands in exchange for money. In addition, it offers target segment, first-party data, and footfall reporting solutions. The company was formerly known as Freckle Ltd. and changed its name to Killi Ltd. in May 2020. Killi Ltd. is based in Toronto, Canada.