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Tiny Love

Tiny Love is a brand of soft developmental toys and developmental activity gyms for infants and children. In 1993, Tiny Love introduced a product called the "Gymini", a portable, collapsible sensory environment for floor playtime for small babies. This has become very popular, and is their flagship product.
The brand competes well with established rivals such as Fisher-Price, even though Tiny Love sells only 25 toys and accessories. As of 2004, the Tiny Love brand accounted for about 3 percent of the global market in baby toys, with annual exports of $50–60 million. It held a 25 percent global market share for musical mobiles and activity gyms. The company's revenues were growing by 25 percent a year at that time, with the most dramatic growth in the Far East, particularly in Japan.

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